Expect Advertising White Paper, 04-Juli-2006
AUTHOR:
Venktesh Babu. M
SUMMARY:
This study looks at the concept of Brand Rejuvenation, which is gaining momentum with the increase in the number of brands failing quickly after launch. The study details out the various aspects of Brand Rejuvenation involved in the FMCG sectors.
The study gives a brief gist of the various causes for brand rejuvenation, the methods of rejuvenation and also the issues in brand rejuvenation. The study includes insights from the people involved in branding for various companies and many case studies of brands that have been revitalized, as well as the process of rejuvenation from the perspective of the manufacturer.
FULL TEXT: FREE DOWNLOAD BRAND REJUVENATION
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