Your Ad Here
My Moms Mom n fashion Mom n Travel
MSDM-HRD Marketing Akuntansi - MK Communication Psychology Ilmu Hukum Journal online
Gossips Shopping online
Contact Us

An Investigation of Consumer Decision-Making Styles of Young-Adults in Malaysia

International Journal of Business and Management, Vol. 4, No. 4, April, 2009

AUTHOR:
Safiek Mokhlis

ABSTRACT:
The purpose of this exploratory study was to investigate the consumer decision-making styles of young-adults in Malaysia. Exploratory factor analysis was conducted to determine the dimensions considered by young-adults in their transactions in the market. Seven reliable factors and their corresponding decision-making styles were identified: Novelty, Brand Conscious Consumer; Perfectionistic, High-Quality Conscious Consumer; Confused by Overchoice; Recreational, Hedonistic Consumer; Impulsive, Careless Consumer; Variety-Seeking and Habitual, Brand-Loyal. Comparison was made with other studies to identify differences and similarities of consumer style factor structures across different countries.
Keywords: Consumer decision-making styles, Young-adults, Malaysia

FULL TEXT: FREE DOWNLOAD Readmore »»

ANALISIS PASAR PELANGGAN PRIA PRODUK FACIAL WASH DI KOTA SURABAYA

JURNAL MANAJEMEN PEMASARAN, VOL. 2, NO. 1, APRIL 2007: 21-30

AUTHORS:
Yohanes Sondang Kunto

Inggried Kurniawan Khoe

ABSTRACT:
Within time, it’s not only metrosexual men using cosmetic specialized for men but also men in general. One of the most dominant cosmetic products is facial wash for men.In terms of psychographics, men can be segmented into metrosexual (13%), moderate men (29%), and conservative men (58%). The percentages ratio of segments between user and non-user indicate that decision to use facial wash already acceptable in every psychographics segments.CHAID analysis found that the ability of facial wash to soften face and created uniquely for men are strongly related to satisfaction. Both attributes are under service, which make wrong management from facial wash producer could lead into opportunity for new brands to enter the market.
Keywords: facial wash, metrosexual, moderate men, conservative men, CHAID.

FULL TEXT: FREE DOWNLOAD Readmore »»

Mengembangkan Electronic Commerce di Indonesia : Aspek Teknologi, Bisnis, dan Hukum

Indonesian Information Society Initiative
Gadjah Mada University
Yogyakarta – Indonesia

AUTHORS:
F. Soesianto
Stephane Bressan
Herry Ginanjar
Ismail Khalil Ibrahim

ABSTRACT:
The growth of the Internet and the World Wide Web has already a significant impact on business, industry, education, environment sectors, and our personal and profesional life. At present, electronic commerce is one of the fastest growing technologies that have evolved in a remarkably short time. Wide range of new, complex, distributed applications are emerging in the e-commerce environment, most notably, e-shops, eauctions, e-catalogs, supply chain management systems, and agent-mediated e-commerce system. Enabling technologies like Java and distributed component architecture have lead to the development of new  ecommerce architectures and infrastructures, Web data models, cooperation and negotiation models, and security mechanisms. We argue that neither the problem, nor principle, methods, and techniques for the systematic, engineering of e-commerce architectures are fully understood and to our knowledge, there is no foundation of research or experience in Indonesia that is concerned to underpin these e-commerce based bussines models and applications and as a consequence, most componies are forced to select e-commerce applications on an ad hoc basis. The main goal of the paper is to address the main research issues that will help in identifying the principles, methods, and techniques to assist in the systematic engineering of ecommerce applications in Indonesia in general and Riau in particular. We will show how to enhance and extend existing  infrastructure to facilitate the development of e-commerce and Web-based information system from technological, business, and legal perspectives.

FULL TEXT: FREE DOWNLOAD Readmore »»
 

PsikoPedia | Marketing and Management | MSDM-HRD | Ilmu Komunikasi | Akuntansi dan Manajemen Keuangan | Ilmu Hukum | Jurnal Online | Gossips Celebrity | Travel and Pleasure | Fashion | My Mom Blog

Copyright AROUND THE WORLD OF MARKETING MANAGEMENT © 2010 - All right reserved - Using Blueceria Blogspot Theme
Best viewed with Mozilla, IE, Google Chrome and Opera.